In this article, doctors from the dental office of Smile Staten Island, located in New York, will show to you the benefits of using a free standing insert as a dental practice act in dental advertising. They will share with you how much profit they got from this free standing insert as they used it in dental advertising as a dental practice act. They will also share with you how using their free standing insert, as a dental practice act, effectively brought in new patients into their dental practice. And this is something that we focus specifically at our dental practice website!

Here’s what the doctors from Smile Staten Island will share to you about the benefits of using free standing inserts as a dental practice act:

As a dental practice act, we have in our practice the “Dental Miracle” free standing insert ad. And we can say that this is the ad that sold us on external marketing and sold us on dental marketing expert Ed O’ Keefe, as well. This ad also taught us that we know nothing about marketing… and that we should leave that to people who do know about marketing! And it just changed our whole mindset. With this, we tested the waters! This is the first piece that we ever did in external marketing. In our office, one patient, who read our free standing insert ad, came in, sat down, and told us about her goals (she actually came in with an estimate from another dental office!). We told her that we want to help her and that we can definitely change her smile! And needless to say, she had no problems with that idea. So, from that one ad and that single patient, we got a $14,000.00 dollar case! And we just didn’t get one patient from it because that was the first time we ran it. As for now, we ran it 6 times throughout this year and this period.

By the time we ran the ad the fifth time as a dental practice act, we got a patient whose name was Ellen, and we just had to ask her: “Ellen, what attracted you to our ad? Because other people would surely just sit and leave the whole thing, and they might as well just toss it! So, what made you call our ad?”. Then she told us: “Well, when I read your ad, I thought I was going to come into your office and have a cup of coffee, and just talk and just be well-relaxed and calm.”. And we said, “Wow, that’s really powerful! How are we doing so far?”. And she told us: “You’re doing really good!”. And there’s more. She told us: “You know, when I got this ad about a month ago, I tried calling about 5 to 6 times, but then I hang up. I could not get to go through with the whole thing. And finally when I saw it again (so that was maybe a month later), something told me I just had to do it!”. So she called us and then that’s when she went to our office!

For the free standing insert ad, we gained 26 new patients, with 7 additional referrals, we ran it 6 times, we had an expense of $11,900.00 for the ad, and our collection to date is an amazing $64,072.75! So the question now is this, “As a dental practice act, would you spend around $11,000.00 to bring in around $64,000.00 into your practice?” And our answer to that is definitely a “Yes!”. And that’s what really sold us on dental marketing expert Ed O’ Keefe and his whole dentist profits staff!